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More Dangers Of Following “Marketing Gurus”
By Tim Gross - Internet Business Blog | March 3, 2008
Here’s something important that I don’t hear talked about… “Gurus” get different results than “regular people”.
I’ve written successful sales letters for some very, very famous people, and for unknowns as well.
Writing sales letters for gurus is fun. Why? Because conversion rates are automatically higher due to previous name recognition, etc.
That doesn’t mean YOU will get the same results they do.
In addition, if you’re selling to the Internet marketing crowd, a lot of “tricks” may be less effective than on a general audience. I’ve tested squeeze pages on certain successful promotions and had them be less profitable than sending visitors directly to a sales letter. (Even taking into account adding more people to your subscriber list for continuing promotion, etc.)
So don’t take any blanket statements to heart, only A/B testing your own promotions yourself can really tell you.
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