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How Television Can Compete With The Internet
By Tim Gross - Internet Business Blog | February 23, 2008
In business, changes that create winners usually create losers as well, and it’s no secret that the entertainment industry (television, music) is losing sales and customers to the Internet. The Atlantic describes the reason the music industry is suffering from music downloads so badly:
Being a music fan traditionally involved going to the record store (remember those?) or ordering from Amazon and committing a large sum of money to a product you knew about only via one or two songs, and then usually being disappointed by what you got.
The article goes on to say that television is in a different situation, and that due to bandwidth and technical limitations, the Internet can’t replicate what television is able to provide… and that television’s salvation rests in copying the Internet, not the other way around. (Providing more content in instant-access formats, making entire seasons of shows available for on-demand viewing, adding viewer interaction, etc, with the benefit and attraction to viewers being that it’s all in television quality format.)
I think the article makes a compelling case.
One thing’s for certain: For a lot of business models, maintaining the status quo is not a viable business strategy. The winners are adjusting, and the losers are just trying to hang on.
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