I’ve done a lot of banner advertising, and there are some very simple ways to increase your click through rate and the success of your banners. I’ve actually taken a bunch of banners and re-worked them to show what I would do to improve their effectiveness. The actual critiques start at the 2-minute mark: In ...…
Google made predictions about what the future of display advertising will be like in 2015. What with them being SkyNet and all, I figure we should take their predictions seriously. Anyone involved in direct response marketing should be very wary of this statement: Today, the “click” is the most important way that advertisers measure their ...…
There have been multiple forum threads lately about people believing it’s OK to copy (steal) a vendor’s squeeze page without asking for permission and put it on their affiliate site to build their own list to promote the vendor’s product. The belief seems to be that since they know a couple of vendors that wouldn’t ...…
I’ve been doing a lot of video product stuff lately and have gotten multiple questions about what gear (camcorders, mics) I use and what software programs I use to edit, so I’m going to list what I use and recommend. Camcorders I’ve just upgraded to the Canon HF S100 for HD video: Canon VIXIA HF ...…
I’m diving in to creating the sales process for one of my projects, and I wanted to point out something important: I’m creating banners for it first, before I even write the sales letter. -I recommend that you do the same, even if you don’t do banner advertising. Here’s why: A banner ad basically functions ...…
Experts often advise newbies to stay out of very crowded niches starting out. Niches like: Make money online How to lose weight Why? -Because it’s hard to compete against the “big dogs” who have more experience, more impressive testimonials, better case studies, etc. My best advice for anyone trying to enter a very crowded niche ...…
There’s a great quote by Zig Ziegler that always stuck with me: “Timid salesman have skinny kids”. In marketing forums I constantly see people asking whether specific marketing techniques are unethical or illegal. In most cases, something is unethical or illegal based on how the tactic is used, not the tactic itself. This is going ...…
Here’s a step by step video: Hope that helps.…
Last week, Google announced that they’re increasing their use of personalized searches to people even when they’re not logged in to Google. What that means, is that if Google knows you like to visit your own website often, and you do related keyword searches in Google for your site, there’s a good chance that your ...…
